- It appears like it's uncomplicated to use; the user does not have to remember a particular routine to go through in order to expedite a transaction.
- Paypal is an established player with a large installed base in many countries. Both infrastructure and brand-based trust will not be a problem.
- They seem to be offering more than just another payment solution. It's a different way of thinking about shopping: I see something in an ad, a billboard, or a product placement, and I can buy it instantly and on the spot with a simple SMS. Now, that's compelling!
More than that, this purchasing concept may spawn a new generation of advertising-based content models, where product placement (in a movie, TV episode or video clip) may generate show-time/real-time sales. This may be a good way out for those content providers who suffer from file sharing.