Mobile TV (again...): if it worked, we wouldn't be asking

Is mobile TV catching the zeitgeist again? Check Blogpulse. On April 2, Business Week published an article (p. 24) on the prospects of advertising over mobile TV. The author, Jon Fine, is very sceptical. And rightly so. Of course, two readers invested in this prospect rushed online to justify the hype, talking about the tipping point of mobile tv and the fact that it's coming sooner than we thought. Interestingly, the following issue of Business Week had mobile TV as the topic of it's "Question of the week": "Do people really want to watch TV on their cell phones or other handheld devices?" Two of the three experts are adamantly positive. My question is the following: Mobile TV has been with us for over two years now; the hype has been going on for much longer and we're still wondering if people want to watch it? If it worked, we wouldn't be asking.