Let the small deal reveal itself

I couldn't help it. This comment from my good anonymous (until she reveals herself :>) friend is truly inspired; or, I should say, a revelation (get the pun?). By the power vested in me by my position as blogmaster here, I copy it in its entirety. Here's the source.

I say that if there is a technological artefact that has earned the 'status' of a non-human actor, that would be the mobile. Why not try to move the issue away from how human actors are affected by the mobile and study the mobile on its own merits - as a social actor. [Can you see now how the dummy/co-star analogy is connected?]

What's the big deal? I thought we were done with big deals ... just let the actors do the talking, go beyond emerging cultures and boring addictions and let the small deal reveal itself.