Etiquette

I just realized that I do follow this etiquette -more or less- without being much conscious about it. I also realized that I do get a bit annoyed when others do not follow the same rules in front of or around me. Having said that, who can specify a global etiquette for mobile phone usage? I can reasonably expect that different groups or subcultures may well adopt different behaviors and tolerances towards the mobile phone. Also, as the mobile device evolves it is put into different uses. Etiquettes would have to evolve. The walkman has been a subject of a lot of etiquette regulation, as have other technologies. Generally, I am against blanket regulations. I would prefer that individuals undertook responsibility to adjust their mobile phone behavior according to the social context of use, without much global etiquettes.

Mobile phones as cigarettes

"Mobile Phones: Cigarettes for the 21st Century" Interesting (too)! Does this make mobile phones necessarily "bad"? Apart from all other similarities, mobile phones do seem to serve some practical purposes. Further, although this list of observations more or less exhausts the uses, properties and attitudes towards the cigarette, there is a lot more than this to the mobile phone.

Community Mobile Business Models

Cellphedia and Dodgeball are great ideas. These are the kinds of services that, in my opinion, are most likely to work best on a mobile phone. Interactive, community-oriented, and expressive. These are the characteristics of the services that made the web what it is today. Much more so on the mobile networks.

Mobile TV

Update: an interesting argument that, if it ever takes off, mobile TV will eventually be free! And an initial knee-jerk reaction of mobile operators.

There is a lot of hype lately regarding the new mobile TV services that are being launched over 3G networks throughout Europe. All the reports that I have come across are very enthusiastic about the market prospects of this service. I am more skeptical though.

The Guardian jokes with the possibility that people will be bumping into lamp posts as they will be walking, immersed into their favorite TV shows on their mobile phones. Another article half-jokes about the impracticalities of watching mobile TV while riding a bike, and says that this would be the only thing potentially holding back mobile TV adoption among young people. Both authors, however, are enthusiastic with the prospects of mobile TV.

Maybe they will prove right. But their examples suggest two potentially important limitations of this service.

First, the services that have worked best on the mobile phone are interactive (messaging and gaming). TV is the epitomy of passive immersion, and in total opposition to interactive engagement.

Second, it seems strange to me that while TV in general is rapidly moving towards large screen formats, high definition video and multi-channel audio, people will be so keen on the programming as to settle for such a poor video and audio experience on the mobile phone.

Mobile Business as Ecosystem

"Mobile business be defined as an ecosystem of individuals and business actors, in given historical socioeconomic contexts, engaging in multiple successive technological frames through a learning process of co-creating new experiences of social interaction with the use of wireless and mobile technologies."

From N.A. Mylonopoulos and G.I. Doukidis, "Mobile Business: Technological Pluralism, Social Assimilation, and Growth", International Journal of Electronic Commerce, Vol. 8, No. 1, Fall 2003, p.8.

Tools and life experiences

What is the problem to which th emobile phone is a solution? Such is a question that Neil Postman would ask. What is the cost/benefit ratio of the mobile phone innovation? Are we better off with mobile phones? Such are the questions that Gordon Graham would ask. Has the mobile phone altered human communication in any significant way? This would have been Chrisanthi Avgerou's question.

All the above imply a conception of the mobile phone as tool. As the pen is a tool for writing and the axe is a tool for cutting wood, computers, the internet and the mobile phone are often conceived as tools. Of course, once conceived as tools, one has to ask what utilitarial purpose they serve and how good they are at it. And if you set this instrumental benchmark for the computer, the internet and the mobile phone, they suddenly appear as though they do not serve any well defined problem. Instead they appear as though they are technical achievements for their own sake; they look like technical solutions looking for a problem.

The car is a tool for transporting people and materials from A to B. Is it? To some extent, perhaps. Overall, however, the car is a way of living, a way of relating, a way for showing off, a way of seeking solitude or companionship, a way of expressing feelings through one's driving attitude. The car (or, better, automobility) is a modality of life. John Urry might have argued something of this sort. Others too.

Similarly, the mobile phone is far more than a tool. It defines a social space in which we create novel life experiences.

Let the small deal reveal itself

I couldn't help it. This comment from my good anonymous (until she reveals herself :>) friend is truly inspired; or, I should say, a revelation (get the pun?). By the power vested in me by my position as blogmaster here, I copy it in its entirety. Here's the source.

I say that if there is a technological artefact that has earned the 'status' of a non-human actor, that would be the mobile. Why not try to move the issue away from how human actors are affected by the mobile and study the mobile on its own merits - as a social actor. [Can you see now how the dummy/co-star analogy is connected?]

What's the big deal? I thought we were done with big deals ... just let the actors do the talking, go beyond emerging cultures and boring addictions and let the small deal reveal itself.

So What?

Yes, adolescents acquire their first mobile phone at an increasingly younger age. And so what? Yes, SMS has given rise to an entire texting culture. And so what? Yes, we are now all highly dependent on, if not addicted to, the mobile phone. And so what?

People communicate in multiple complex ways like they always have been doing. Young people flirt by means of passing love notes on SMS, just like older generations used to pass paper notes. People are using their mobile phones a lot, just like people are using the fixed line phones, the internet, the automobile, the computer, the refrigerator, the microwave, the television, the newspaper. So what's the big deal with the mobile phone?

This was more or less the feedback I got from Chrisanthi Avgerou during a break at the Mobile Interaction workshop at LSE. I guess she has a point. I am not sure exactly what that point is, or what the answer should be like. But I am not withdrawing my brain cells from this line of work!

Only one place: the mobile space

Physical living is homogenized. Differentiated living exists only through the cellular network, to the extent that we intentionally craft our mobile phone personas every time we engage in a mobile-mediated interaction.

We can't survive physical living outside the mobile phone, because physical living is now homogenized; it's no fun anymore. If we want to act out different roles, if we want to project differentiated character and emotion, there's only one place were this is now possible: the virtual space of mobile-mediated social relations.

Emotional survival

If you want to snap out of homogenized, singular, living, if you want to restore social distance and duration, you have to switch off your mobile. Do you dare switching it off? Can you emotionally survive being switched off? How long will it take until you rush back to check your messages and missed calls?

Homogenized living

The mobile opens multilpe wormholes through our living. It brings work into personal life and vice versa. It brings every friend, family and acqaintance along to your secluded holiday spot, and with those people, it carries over the emotions, the stress, the thoughts and worries of each relationship. Or you can think about it inversely.

With my mobile phone I can travel through social time and space to meet colleagues, family, friends or whoever, nomatter where I am and what I do, and nomatter where they are and what they do. My social universe becomes condensed, compressed to the singularity of the moment; of any moment when I make or take a call or message.

Nomatter what role you are supposed to enact and where you are, you can be all things at all places all the time. You can be the mother and the manager at the same time; you can cook dinner and soothe a troubled friend simultaneously. The house is the office and the meeting room is the bedroom. Living is thus homogenized.

Mobile or Cell Phone?

According to Paul Levinson the term 'cellphone' is better than 'mobile phone' because "it not only travels, like organic cells do, but, also like cells, it can generate new communities, new possibilities and relationships, wherever it happens to be ... is not only mobile, but generative, creative ... the cellphone thus can imprison us in a cell of omni accessibility" (p. xiii).

It is interesting how a term drawn from the architecture of the network infrastructure does indeed have profound social connotations. As I have suggested in another post, user mobility per se is probably not the most important property of the mobile (or cellular) phone. I also like the term 'handy' used in Germany and other northern European countries. It is a very accurate and literal term. I'd be interested to see a study of the names given to the mobile phone in different languages and cultures.

The slow death of mass media and the lesson for mobile operators

The Economist, 23-29 April 2005, p. 59: "... news providers ... had better get web-savvy, stop lecturing their audiences, become places for conversation and destinations where bloggers and podcasters congregate to engage ... in more extended discussions". Who says so? Mr. Rupert Murdoch, the mass media magnate. This article is telling of the slow death of hub-and-spoke (mass) media such as newspapers and television, but this is a discussion for a different blog.

Interestingly, mobile operators take an equivalent perspective on the future of value added mobile services. They throw money developing hub-and-spoke services, namely server downloads (ringtones, music, games, video, TV, etc.). And they expect to see their markets grow as fast as nothing before. Is this a smart strategy?

Take the Internet and the Web as examples. The Internet was around for about 30 years before Tim Berners Lee brought us html and Mosaic in 1992. Until then the Internet was small and unknown and dominated by hierarchical and generally controlled information structures. What fuelled its explosion thenafter? I'd say it was the personal web pages. The technology is easy and anyone can have a go at presenting something (expressing himself) to the world, at zero or very low cost. Do you remember Yahoo when it was the personal page of a couple of guys at Stanford? I do. My own page at the time wasn't quite as popular!

Innovation on the web did not come from a few wise companies down to millions of stupid users. It was the result of millions of brains trying it out. Some good did come out. It seems to me that the few mobile operators today are treating their customers as brainless minions who ought to buy whatever expensive and useless stuff their marketing and R&D departments come up with. It seems to me that giving mobile users the tools to present their own content in their own ways (to express themselves creatively) at zero or low cost would be a much more effective growth strategy. Evidently, the revenue models in this case are not as clear. But it is blatantly short-sighted to use this excuse for persisting with paleolithic hub-and-spoke business models.

Happy Slapping

Watch the video: http://www.al4ie.com/?p=5

What can you say? If only operators offered more possibilities for expressive services, to channel some user creativity to friendlier activities. Not that offensive uses will disappear; one hopes they will be offset (take the web as example). Unfortunately, operators are fixated on download and broadcast models (as opposed to community models) for their value added services that offer clearer revenue streams.

The School is Taken

For the first time in history the school walls have been penetrated; education faces an unprecedented challenge. The fundamental structure and operation of schools have shown remarkable resilience over the past 2-3 centuries, and a unique similarity across countries and cultures. A pupil or teacher of 1800s would still feel quite familiar in a modern school, despite the many and varying reforms. The walls of the school have successfully maintained its internal stability.

The mobile phone has brought a small but unprecedented revolution. Despite regulations to the contrary, mobile phones are being used in the classroom to fight boredom, to keep in touch with those 'outside', to play games with one another inside the classroom, to shoot videos of the teacher, to cheat during an exam. For the first time, pupils and teachers are not alone in the classroom. The mobile phone is unique in piercing the school walls wide open.

Will the kids get over it? Will educators react with stricter prohibition? Will the education system somehow evolve to adapt?

Windowed living

When you switch on your computer, do you have an urge to open a few windows to work on a couple of applications simultaneously (e.g. a couple of web browser tabs, email, a file manager window)? Or, on the contrary, too many windows get you stressed and when you do end up with a few open applications you start closing them down?

Do you feel comfortable maintaining two different SMS conversations with two different people while you also read the newspaper or play with your kid? When you get in your car to go back home, do you have an urge to attach your handsfree on your ear and start making calls?

The mobile phone is so personal, and we have become so deft at using it, often without even looking at it, that we can increasingly multitask between mobile phone use and other activities. Young people casually sustain two or more SMS conversations simultaneously. In doing so they switch between identities and emotional states seamlessly. It's like opening multiple windows on our living.

Hypertext living

On the Internet, hypertext has taken away the linear or, at best, hierarchical organization of information to put in place an anarchic linking of resources, yet highly robust and effective. While web-surfing we experience flow in a labyrinth of of hyperlinks. With every click on a link we cross geographies, subject areas, styles, languages. Hypertext allows each individual to chart his or her own unique path (better, experience) across the vast resources of the web.

The mobile phone plays a similar game with our lives. It does to our social networks what hypertext has done to the Internet. Before the mobile, our life was largely predefined and fairly linear. Disruptions or changes-of-mind were hard to accommodate, thus undesirable. With the mobile phone we can make and review our choices any time, all the time. This is now attractive because it is easy to restructure the rest of our plan fairly easily. With the mobile phone we can move back and forth across the web of our social networks without being bounded by time or space. In the 'traditional' example, a professional exits the family social network in the morning, to join the traffic network, to proceed to the professional network, to meet the sports club network and to rejoin the family network later in the evening. This represents a linear arrangement of social networks in time and space. With the mobile phone, I can escape a boring meeting at work by exchanging SMS with my partner while I also comment on the discussion going round the table. Social networks can be nested or rearranged in time and space at will. We can cross vast expanses of social networking by flowing through our contact list on the mobile phone. And because we can also participate in multiple social networks simultaneously, our living is not only hypertexted, it's also windowed!

Every call, a commitment

Maintaining contact means creating ever-increasing commitments. First, you commit to being accessible. Then, those exchanges that are not "pointless" (or for their own sake) create commitments for a follow-up: a meeting, an action, a call back. Even "pointless" exchanges imply a commitment to make time and attention available to such chat. The more the calls or messages, the more the commitments.The more the commitments, the more stress and anxiety we experience.

Mental payload

The mobile phone gives rise to a mental background or payload. When I carry my mobile phone I am constantly aware that I have the option to call any of the many stored contacts in my device, and that I may be called, expectedly or unexpectedly. Thus I check regularly for messages or missed calls, I am wary of undesirable callers, I am more or less anxious. With my mobile phone, I carry a landscape of social possibilities.

Whose mobility?

Mobility may be overrated. Much (admitedly not all) of mobile phone use is carried out when the user is stationary. Mobility is not as much about the users as it is about the calls, the messages, the data. They travel the world to get to their user who calls for them anywhere anytime.