Tuesday, June 21, 2005
Technomorphic Social Relations
Our neighborhood is the mobile phone. We don't accidentally run into social encounters; we choose whether to call or answer to someone. Although we are supposedly available anytime anywhere, we exercise full control over who we respond to, by what means we communicate (voice, voice mail, text, multimedia), what we say and what we hide, what appearances we present. Our social relations are more like levers on an instrument panel.
Gone are the days of the tightly knit neighborhood with its complex social nuances. Mobile-mediated social interaction also involves certain nuances, but these have to do with the handling of the device rather than the sustainance of face-to-face interaction. Notice how young kids feel more comfortable texting one another rather than talking face to face.
Not only isn't the technology anthropomorphic, it conditions our social relations into a technomorphic mould.
Anthropomorphic Technology
People refer to their mobile phones as if they were their best friends. Often the language we use to refer to mobile phones expresses affection and other sentiments that we typically reserve for humans or sometimes our pets. Moreover, we all have an unprecedented degree of attachment (or addiction ?) to our mobile phones: we never fail to go anywhere without them. Indeed, the mobile phone is the most personal technological artifact of our times. And it goes far beyond other personal devices (e.g. the watch, the pen) in terms of the social and personal uses it affords.
Shouldn't therefore its design be more anthropomorphic, as opposed to the cold, metallic and boxy phones that we have become accustomed to? If a more anthropomorphic design were not to find widespread acceptance, what would the dominance of current designs signify for our social relations?
Friday, June 03, 2005
Social Ambient Intelligence
But although people interact a lot with inanimate objects such as the above, we do so without consciously thinking about it. I switch on the light, open the door, buy a newpaper, drive my car, avoid obstacles when I walk, and more, without consciously analyzing and planning my interactions. And I manage all that quite skillfully and effectively nonetheless. So my guess is that additional intelligence in my interactions with my physical surroundings would not make too much of a difference.
The kinds of interactions on which we focus consciously are social interactions (or, at least, we tend to do so more often). Whether I am genuinely interested in the other person or I am faking a polite exchange, I focus on handling a person-to-person communication.
A counterexample might be the checkout process at the supermarket: unless they engage in a purposeful conversation, both the client and the cashier can happily expedite this largely mechanical process, being totally absent-minded and ignorant of the identity of each other other, and still complete the checkout and payment process flawlessly. Note that this is not a social interaction though; this is typical of a non-place.
So how about some ambient applications that would enhance the social "intelligence" of our environment? Instead of enhancing interactions with objects, I am trying to think of possible applications that might enhance interactions with other people. Some community business models would probably fall in this category, though I'd consider them rather primitive.
You might ask: what's wrong with plain old talking to one another? Nothing whatsoever. And what would be the use of such applications? I don't know; does anybody know the use of all those other features that are being built into mobile phones? Not really; we are just figuring that out in practice (hence many of them fail) [1, 2].
Here's another primitive idea: you're attending a conference presentation and there are a couple of things you feel you have to say but you miss the chance during Q&A; wouldn't it be nice if you and other attendees could post those comments on a shared 'mobile' space while attending the presentation? You are as likely to use the same time and place to exchange irrelevant SMS with your best friend back home, anyway [1, 2].
Hypertext living II
What is remarkable in all those scenarios (from the point of view of this note) is the possibility that the mobile device will increasingly open up pathways for each of us to divert from our physical itinerary to explore other social or cognitive domains, without relocating physically; without even changing our physical itinerary.
Tuesday, May 24, 2005
Etiquette
Mobile phones as cigarettes
Community Mobile Business Models
Mobile TV
There is a lot of hype lately regarding the new mobile TV services that are being launched over 3G networks throughout Europe. All the reports that I have come across are very enthusiastic about the market prospects of this service. I am more skeptical though.
The Guardian jokes with the possibility that people will be bumping into lamp posts as they will be walking, immersed into their favorite TV shows on their mobile phones. Another article half-jokes about the impracticalities of watching mobile TV while riding a bike, and says that this would be the only thing potentially holding back mobile TV adoption among young people. Both authors, however, are enthusiastic with the prospects of mobile TV.
Maybe they will prove right. But their examples suggest two potentially important limitations of this service.
First, the services that have worked best on the mobile phone are interactive (messaging and gaming). TV is the epitomy of passive immersion, and in total opposition to interactive engagement.
Second, it seems strange to me that while TV in general is rapidly moving towards large screen formats, high definition video and multi-channel audio, people will be so keen on the programming as to settle for such a poor video and audio experience on the mobile phone.
Mobile Business as Ecosystem
From N.A. Mylonopoulos and G.I. Doukidis, "Mobile Business: Technological Pluralism, Social Assimilation, and Growth", International Journal of Electronic Commerce, Vol. 8, No. 1, Fall 2003, p.8.
Tuesday, May 17, 2005
Tools and life experiences
All the above imply a conception of the mobile phone as tool. As the pen is a tool for writing and the axe is a tool for cutting wood, computers, the internet and the mobile phone are often conceived as tools. Of course, once conceived as tools, one has to ask what utilitarial purpose they serve and how good they are at it. And if you set this instrumental benchmark for the computer, the internet and the mobile phone, they suddenly appear as though they do not serve any well defined problem. Instead they appear as though they are technical achievements for their own sake; they look like technical solutions looking for a problem.
The car is a tool for transporting people and materials from A to B. Is it? To some extent, perhaps. Overall, however, the car is a way of living, a way of relating, a way for showing off, a way of seeking solitude or companionship, a way of expressing feelings through one's driving attitude. The car (or, better, automobility) is a modality of life. John Urry might have argued something of this sort. Others too.
Similarly, the mobile phone is far more than a tool. It defines a social space in which we create novel life experiences.
Friday, May 13, 2005
Let the small deal reveal itself
I say that if there is a technological artefact that has earned the 'status' of a non-human actor, that would be the mobile. Why not try to move the issue away from how human actors are affected by the mobile and study the mobile on its own merits - as a social actor. [Can you see now how the dummy/co-star analogy is connected?]
What's the big deal? I thought we were done with big deals ... just let the actors do the talking, go beyond emerging cultures and boring addictions and let the small deal reveal itself.
Wednesday, May 11, 2005
So What?
People communicate in multiple complex ways like they always have been doing. Young people flirt by means of passing love notes on SMS, just like older generations used to pass paper notes. People are using their mobile phones a lot, just like people are using the fixed line phones, the internet, the automobile, the computer, the refrigerator, the microwave, the television, the newspaper. So what's the big deal with the mobile phone?
This was more or less the feedback I got from Chrisanthi Avgerou during a break at the Mobile Interaction workshop at LSE. I guess she has a point. I am not sure exactly what that point is, or what the answer should be like. But I am not withdrawing my brain cells from this line of work!
Tuesday, May 10, 2005
Only one place: the mobile space
We can't survive physical living outside the mobile phone, because physical living is now homogenized; it's no fun anymore. If we want to act out different roles, if we want to project differentiated character and emotion, there's only one place were this is now possible: the virtual space of mobile-mediated social relations.
Emotional survival
Homogenized living
With my mobile phone I can travel through social time and space to meet colleagues, family, friends or whoever, nomatter where I am and what I do, and nomatter where they are and what they do. My social universe becomes condensed, compressed to the singularity of the moment; of any moment when I make or take a call or message.
Nomatter what role you are supposed to enact and where you are, you can be all things at all places all the time. You can be the mother and the manager at the same time; you can cook dinner and soothe a troubled friend simultaneously. The house is the office and the meeting room is the bedroom. Living is thus homogenized.
Mobile or Cell Phone?
It is interesting how a term drawn from the architecture of the network infrastructure does indeed have profound social connotations. As I have suggested in another post, user mobility per se is probably not the most important property of the mobile (or cellular) phone. I also like the term 'handy' used in Germany and other northern European countries. It is a very accurate and literal term. I'd be interested to see a study of the names given to the mobile phone in different languages and cultures.
Wednesday, April 27, 2005
The slow death of mass media and the lesson for mobile operators
Interestingly, mobile operators take an equivalent perspective on the future of value added mobile services. They throw money developing hub-and-spoke services, namely server downloads (ringtones, music, games, video, TV, etc.). And they expect to see their markets grow as fast as nothing before. Is this a smart strategy?
Take the Internet and the Web as examples. The Internet was around for about 30 years before Tim Berners Lee brought us html and Mosaic in 1992. Until then the Internet was small and unknown and dominated by hierarchical and generally controlled information structures. What fuelled its explosion thenafter? I'd say it was the personal web pages. The technology is easy and anyone can have a go at presenting something (expressing himself) to the world, at zero or very low cost. Do you remember Yahoo when it was the personal page of a couple of guys at Stanford? I do. My own page at the time wasn't quite as popular!
Innovation on the web did not come from a few wise companies down to millions of stupid users. It was the result of millions of brains trying it out. Some good did come out. It seems to me that the few mobile operators today are treating their customers as brainless minions who ought to buy whatever expensive and useless stuff their marketing and R&D departments come up with. It seems to me that giving mobile users the tools to present their own content in their own ways (to express themselves creatively) at zero or low cost would be a much more effective growth strategy. Evidently, the revenue models in this case are not as clear. But it is blatantly short-sighted to use this excuse for persisting with paleolithic hub-and-spoke business models.
Happy Slapping
Watch the video: http://www.al4ie.com/?p=5
What can you say? If only operators offered more possibilities for expressive services, to channel some user creativity to friendlier activities. Not that offensive uses will disappear; one hopes they will be offset (take the web as example). Unfortunately, operators are fixated on download and broadcast models (as opposed to community models) for their value added services that offer clearer revenue streams.
Tuesday, April 26, 2005
The School is Taken
For the first time in history the school walls have been penetrated; education faces an unprecedented challenge. The fundamental structure and operation of schools have shown remarkable resilience over the past 2-3 centuries, and a unique similarity across countries and cultures. A pupil or teacher of 1800s would still feel quite familiar in a modern school, despite the many and varying reforms. The walls of the school have successfully maintained its internal stability.
The mobile phone has brought a small but unprecedented revolution. Despite regulations to the contrary, mobile phones are being used in the classroom to fight boredom, to keep in touch with those 'outside', to play games with one another inside the classroom, to shoot videos of the teacher, to cheat during an exam. For the first time, pupils and teachers are not alone in the classroom. The mobile phone is unique in piercing the school walls wide open.
Will the kids get over it? Will educators react with stricter prohibition? Will the education system somehow evolve to adapt?
Friday, April 22, 2005
Windowed living
Do you feel comfortable maintaining two different SMS conversations with two different people while you also read the newspaper or play with your kid? When you get in your car to go back home, do you have an urge to attach your handsfree on your ear and start making calls?
The mobile phone is so personal, and we have become so deft at using it, often without even looking at it, that we can increasingly multitask between mobile phone use and other activities. Young people casually sustain two or more SMS conversations simultaneously. In doing so they switch between identities and emotional states seamlessly. It's like opening multiple windows on our living.